Privacy Policy

Last updated: September 15, 2026

LAD Irrigation Company, Inc. (the “Company,” “we,” or “us”) respects privacy and is committed to protecting personal information. This Privacy Policy (the “Policy”) explains our practices for handling the information we may receive about users of the Irrivue mobile app and the Irrivue web app at app.irrivue.com (together, the “App”), visitors to our websites (the “Site”), subscribers to our services, business partners, and others with whom we interact in providing our services. This Policy applies to information you provide to us through the App or Site, when you subscribe to our services, communicate with us, and otherwise interact with us. The Policy describes the types of personal information we may receive, how we may use and disclose the information, and certain rights and options you may have regarding your information. Use of the App and Site is also subject to our Terms of Use.

1. Important Information About This Policy

While we always aim to provide complete and transparent information about how we process your personal information, we reserve the right to amend or update this Policy from time to time or to create additional policies in order to accurately reflect changed circumstances or new legal requirements. As a result, it is important that you read this Policy closely so that you are fully aware of how and why we are using your personal information.

To assist us in ensuring that we can provide the most accurate information possible, we ask that you check this Policy for updates. We also ask that where we have an ongoing relationship with you, and any of the data you have provided becomes no longer accurate, that you keep us informed of this so we can amend our records accordingly. By providing us with personal information or using the App or Site, you expressly consent to the information-handling practices described in this Policy. If you do not agree with this Policy, please do not use our App, Site, or services, or provide us with your information.

2. Information We Receive

A. Personal Information

• Individual contact information – first name, last name, email address, billing address, mailing address, and telephone number.
• Business contact information – first name, last name, business email address, physical address of the business, billing address, and business telephone number.
• Member account information – member username, account password, member contact information (see individual contact information), member content accessed, and other information that we may request or that you may provide relating to your membership.
• Transactional information – details about your or your business’s transactions with us, including method of payment, payments received, payment details, and transaction history.
• Payment information – details of the payment card or financial account you use to pay for your membership or other transactions with us.
• Marketing information – details regarding informational and promotional materials you may have requested or received from us, the services in which you are interested, your receipt of promotional communications, and information on your marketing or communication preferences.
• Communication information – copies of communications and inquiries you have submitted to us, including through email, calls, messages in the App, or other features available in the App or on our Site.
• Device and usage information – details regarding how and when you use the App or Site and our services or engage with us on either, including the device used to connect, your IP address and device identifier, the frequency and duration of your usage, the screens and pages you view, what websites or search terms referred you to our Site, and information about your interaction with the App or Site.

We collect this information when you use the App, visit or navigate our Site, create an account or subscribe for a membership or to receive newsletters, fill in forms in the App or on our Site, communicate with us (including by phone, email, or otherwise), or otherwise provide us with personal information.

Please note that we may aggregate or anonymize the foregoing types of information such that they are no longer capable of identifying you, in which case they are not considered “personal information.” We may also collect information about you from third-party sources and information about you that is publicly available.

B. Automatically Collected Usage and Device Information

Like most apps and websites, the App and Site use various technologies to automatically collect information about users and visitors. Those technologies include:

• Cookies and similar storage. Cookies are small text files that a website transfers to a visitor’s device for recordkeeping purposes, and the App may store similar information on your device. We use them to keep you signed in, remember your preferences, personalize your experience, track usage trends and patterns, and otherwise analyze use of the App and Site. For further information about cookies, including how to refuse cookies, please visit www.allaboutcookies.org. Please note that if cookies are disabled, you may not be able to enjoy certain features of the App or Site.
• Log Files and Device Identifiers. We may use log files to track actions occurring in the App or on the Site and collect data about users and visitors, including IP address, browser type, device type and operating system, app version, Internet service provider, referring/exit pages, date/time stamps, and device identifiers.
• Web beacons and other technologies. The App and Site may use other tools, including web beacons (also known as clear gifs, pixel tags, and single-pixel gifs), which are small electronic images embedded in content and email messages that are not ordinarily visible to users. Web beacons allow us to track pages and content accessed and viewed by users, as well as to monitor email readership.
• Analytics. The App and Site use third-party analytics tools, including Google Analytics for Firebase. You can find more information about how data is collected and processed in connection with Google’s analytics services here. You can also read Google’s privacy policy here.

The information collected through these technologies may be combined with personal information or aggregated with other information about use of the App and Site. We use it to operate, secure, and improve the App and Site. We do not share it with advertising partners, and we do not use it for targeted advertising.

C. Information from Social Media

If you interact with us on any social media platform: (i) depending on your social media privacy settings, the personal information that you submit on the social media platform may be read, collected, or used by us as described in this Policy, and (ii) where we respond to any interaction with you on social media, your account name/handle may be viewable by any and all members or users of our social media accounts. Social media platforms operate independently from the Company, and we are not responsible for the personal information that you choose to submit or link on any social media platform. We encourage you to review the privacy policies and settings of any social media platform with which you interact to help you understand their privacy practices.

D. Information from Other Sources

We may obtain both personal and non-personal information about you from our affiliated businesses, contractors, suppliers, members of your company account, and other third parties and add it to other information we have collected. We, and the third parties we engage, may combine information we collect from you over time, and across the App and Site, with information obtained from other sources. This helps us improve the information’s overall accuracy and completeness, and also helps us better tailor our interactions with you.

E. Information Collected Through the App

In addition to the information described above, the App collects the following, depending on the features you use:

• Account and company information – your name, email address, phone number, and role; the company name and business address you enter when you set up a company; and the people you invite to your company account.
• Sign-in providers – if you choose to sign in with Apple, Google, or Microsoft, we receive your name, email address, and an account identifier from that provider. If you turn on two-factor authentication, we store the phone number or authenticator you set up for it.
• Farms, fields, and equipment – farm and field names and locations, details about your irrigation equipment, maintenance history, and notes recorded by you or our service team.
• Service requests and messages – the messages, photos, files, and notes in service requests, and the history of how each request was handled.
• Photos and files – the App uses your camera or photo library only when you choose to add a photo or file, for example to a service request, a note, your equipment, or your profile.
• Location – when you place a map pin on a service request, view a map, or look for equipment near you, the App uses your device’s location while you are using the App. If you are a technician or other staff member who clocks in to jobs and you turn on location sharing, the App shares your precise location with dispatchers while you are clocked in, including when the App is in the background. Location sharing stops when you clock out or turn it off. You can change location permissions in your device settings at any time.
• Voice dictation – if you use the microphone to dictate a message, your device’s speech recognition service (provided by Apple or Google) converts your speech to text. We receive the text you choose to send, not a recording of your voice.
• Notifications – a device token that lets us send the notifications you have allowed, such as replies to your service requests.
• Work records – for staff, clock-in and clock-out times, time records, and job records.
• Learning Center activity – the videos you watch, how much of each video you watch, bookmarks, and your caption and language preferences.

3. How We Use Personal Information

We (or service providers acting on our behalf) may use the personal information identified above for the following purposes:

• Negotiating, entering into, and managing our business relationship with you (or your company), including providing our services and processing payments from you (or your company).
• Providing the App’s features, including service requests, messaging, dispatching and routing technicians, keeping farm and equipment records, and sending the notifications you have allowed.
• Registering you as a member and providing you access to the content and benefits of membership.
• Subscribing you to, and providing you with, our content.
• Providing and optimizing your experience in the App and on the Site and ensuring that we present our content to you in the most effective manner.
• Communicating with you and responding to your inquiries and communicating regarding our services, our agreements with your company (where applicable), and other issues.
• Sending you promotional or informational communications and solicitations, tracking your marketing preferences, and for our internal marketing purposes.
• Managing customer service issues, including issues relating to membership and our services.
• Analyzing service conversations and producing service insights, including with the help of artificial intelligence, as described in Section 4.
• Developing, updating, and improving our services, customer service, and member experience, and otherwise improving our knowledge and insight regarding customers.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with the App or Site or the purchase or use of our services.
• Enforcing our agreements with customers, complying with our legal or regulatory obligations, and defending or advancing legal claims.
• Notifying you about changes to the App or Site, our services, or material changes to this Policy.
• Providing you with surveys or otherwise soliciting feedback from you.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

For more information about your options relating to your personal information and your communication preferences, see “Your Choices About Personal Information” below.

4. Artificial Intelligence

We use artificial intelligence (“AI”) services to help us provide and improve our services. The AI services that process information from service requests are currently Google’s Gemini models. We use AI for:

• Service conversation analysis. We may analyze the messages in service requests to summarize them, identify requests that need attention, measure the quality of the service provided, identify follow-up needs, and route issues to the right people. Our service staff, technicians, and dispatchers use these results.
• Equipment and service insights. We may combine de-identified information from many service requests to understand common equipment issues, manufacturers, and trends, and to create reports and marketing content. These reports do not identify you or your company.
• Learning Center content. We use AI tools to create captions and translations for training videos. This does not involve your personal information.

How we protect information sent to AI services:

• Before a service conversation is sent to an AI service, we replace the names of the people in it with codes and remove email addresses and phone numbers. Names or other details that someone types into a message may not always be removed, so we also check AI results for personal details before we save them.
• AI services process this information on our behalf to provide results to us. We do not sell it.
• We do not use AI results to make decisions about you that produce legal or similarly significant effects.
• AI results can be inaccurate or incomplete. They are used to assist people, not replace them.

5. Our Marketing Efforts

We may send you direct marketing communications from time to time including news, updates, offers, and other promotions relating to our services and activities. We will only send marketing messages where the law allows us to do so and, in the event that you no longer wish to receive marketing from us, then you can always unsubscribe using the option provided in the footer of the communication you have received or by contacting us using the information below.

6. Disclosure of Personal Information

When the information we collect about you is aggregated, anonymized, or otherwise does not identify you, we may use that information for any purpose or disclose it to third parties, to the extent permitted by applicable law.

In addition, we may disclose your information with the following types of entities:

• People who provide or receive service through the App. Members of your company account and our service staff, technicians, and dispatchers can see the service requests, messages, photos, and farm and equipment information needed to provide service. Dispatchers can see the location of technicians who share it while clocked in.
• Our affiliated businesses, to the extent they offer products or services we believe may be of interest to you.
• Service providers we use to facilitate our business operations and administration. These third parties have access to your personal information only to perform specific tasks on our behalf. For example, our service providers include (i) cloud hosting, database, file storage, sign-in, analytics, and notification services (Google Firebase and Google Cloud), (ii) AI services (Google Gemini, as described in Section 4), (iii) mapping services (Mapbox, which receives location information to display maps), (iv) email delivery services, and (v) vendors to facilitate payments and payment processing.
• Marketing service providers that help us send communications you have agreed to receive. We do not share personal information for targeted advertising.
• Analytics vendors in order to understand usage patterns in the App and on the Site and to improve them.
• Regulatory and governmental authorities, law enforcement agencies, and courts, as necessary to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information, or to otherwise protect our rights.
• Buyers or other successors prior to or in the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as a part of bankruptcy, liquidation, or similar proceeding, where the information is among the assets transferred.
• Other parties for any purpose we disclose at the time you provide the information.

7. Your Choices About Personal Information

We respect your right to make choices about the ways we collect, use, and disclose your information. We try to offer you meaningful choices regarding your personal information. Some choices you have regarding personal information include the following.

• Marketing Emails – As required by applicable laws, you can opt out of receiving promotional emails from us by clicking the “opt out” link in any such promotional emails and following the instructions provided.
• Device Permissions – You can allow or deny the App’s access to your location, camera, photos, microphone, and notifications in your device settings at any time. Some features will not work without them.
• Location Sharing – Staff who share their location while clocked in can turn sharing off in the App’s Profile screen.
• Cookies – Depending on your browser or device, you may have the option to set the browser to accept all cookies, reject all cookies, notify you when a cookie is set, or delete cookies. Each browser and device are different, so we recommend you evaluate the tools and settings available in your browser or device, as well as any available instructions for the same.
• Google Analytics – As discussed above, we use Google Analytics. If you would like to refrain from having your data collected by Google Analytics on the web, Google has developed an opt-out browser add-on that you can use. You can find more information on how Google uses information it collects here.
• Deleting Your Account – You can delete your account in the App from the Profile screen, or by contacting us.
• Declining to Provide Information – You can choose not to provide us with information we may request through the App or Site, but that may result in you being unable to use certain features of the App or Site, request information about our services, or initiate other transactions with us.

In addition to the above, you may contact us using the details provided at the end of this Policy with any questions about the choices relating to your personal information.

8. Links to Third-Party Websites

The App and Site may contain links to third-party websites. Such websites have separate privacy policies that you should review. We do not control these third-party websites and are not responsible for the content of linked websites or those companies’ data-handling practices.

9. Rights Afforded California Residents

This section is included pursuant to the California Consumer Privacy Act, including as amended by the California Privacy Rights Act (collectively, the “CCPA”). This section applies to California residents (“consumers” as defined by the CCPA) and explains our online and offline personal information practices when acting as a “business” under the CCPA.

A. Information We Collect and Disclose

In the past 12 months, the Company has collected the following categories of personal information from consumers and disclosed such information to the following categories of third parties for the business purposes described below.

B. How We Collect Your Information

The Company collects the categories of personal information listed above from the following sources:

Direct collection: We collect information directly from you when you choose to provide it to us by using the App, filling out forms in the App or on our Site, engaging in transactions with us, signing up to receive promotional or information communications from us, communicating with us about our services, or otherwise directly providing the information to us.

Indirect and technology-based collection: We also collect certain information from you indirectly when you use the App or visit or navigate our Site. The Company collects certain identifiers (such as IP addresses and device identifiers) and internet and similar network activity (such as usage data) from you indirectly using cookies, similar technologies, and device permissions you allow, as described above.

Collection via social media: We may collect personal information about social media users, including basic user profile information (such as username), user-generated content (such as posts, comments, pages, profiles, or feeds) and associated metadata (such as time and location of a post or comment); contact details (such as name, email address, telephone number if made public by the user); and additional individual information published by the user (such as employer, profession, age, location, education information, habits, etc.). The type and scope of personal information obtained from social media platforms depends on the type of APIs and permissions set out by the respective platforms and the administrative permissions granted by individuals, where applicable.

Third-party collection: From time to time, we may obtain marketing or lead lists from third-party vendors. We use these, for example, to send you marketing communications.

C. Use of Personal Information

We collect and use your personal information for the following business or commercial purposes (as well as any other purposes described elsewhere in this Policy).

• Providing and optimizing your experience in the App and on the Site and ensuring that our content is presented to you in the most effective manner.
• Fulfilling transactions with you or your company, providing service, processing payments, and managing the business relationship and transaction process.
• Communicating with you and responding to your inquiries about our services and products, including to provide you with promotional and informational communications regarding our services, informing you about new services and products, updating you about changes to our services and products, and investigating any concerns you may have.
• Developing, updating, and improving our services and products, customer service, member experience, and marketing efforts, and otherwise improving our knowledge and insights regarding actual or potential providers, customers, and business partners.
• Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with our business and services.
• Enforcing our agreements and complying with our legal or regulatory obligations.
• Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.

D. Applicable Retention Periods

The Company determines the retention period for each category of personal information based on the criteria set forth below in the section titled “Data Storage and Retention.”

E. Sensitive Personal Information

The Company does not collect or use “sensitive personal information” (as defined by the CCPA) for the purposes of inferring characteristics about California consumers. Precise location is used only to provide the features described in this Policy. Accordingly, the Company treats any such information as “personal information” consistent with applicable provisions of the CCPA.

F. Sale or Sharing of Personal Information

In the past 12 months, the Company has not “sold” personal information, and has not “shared” personal information for cross-context behavioral advertising, as those terms are defined by the CCPA.

The Company does not have actual knowledge of any sales or sharing of personal information regarding minors under 16 years of age.

G. Rights Available Under the CCPA

The CCPA provides California residents with the rights discussed below. For convenience, and as required by the CCPA, we explain how you can exercise those rights, to the extent they are applicable.

• Right to Request Information. You have the right to request that we disclose certain information about our collection and use of your personal information during the past twelve (12) months. Specifically, you may request that we disclose:
  • The categories of personal information we collected about you;
  • The categories of sources for the personal information we collected about you;
  • The business and commercial purposes for collecting your personal information;
  • The categories of third parties to whom we disclose your personal information;
  • The specific pieces of personal information we collected about you; and
  • If we disclosed your personal information for a business purpose, the categories of personal information received by each category of third party.
• Right to Data Portability. You have the right to request that we provide copies of the specific pieces of personal information we collected about you. If a verifiable consumer request is made, and subject to any exceptions or limitations under the CCPA, we will take steps to deliver the personal information to you either by mail or electronically. If we provide the information to you electronically, it will be in a portable and readily useable format, to the extent technically feasible. Consistent with the CCPA and our interest in the security of your personal information, we will describe but may not provide copies of certain personal information we may receive from you (e.g., driver’s license number, other government-issued identification number, financial account number, health or medical identification number, account password, or security questions or answers) in response to a CCPA request, to the extent any of those items are in our possession.
• Right to Request Deletion. You have the right to request that we delete personal information we collected from you, subject to any exceptions or limitations under the CCPA.
• Right to Correct Inaccurate Information. If we maintain inaccurate personal information about you, you have the right to request that we correct that inaccurate personal information, taking into account the nature of the personal information and the purposes of the processing of the personal information.
• Right to Opt-Out. Consumers in California have the right to opt out of (a) the sale of personal information, or (b) the sharing of their personal information for the purposes of cross-context behavioral advertising. As stated above, we do neither.

H. How to Exercise Rights to Request Information, Data Portability, Deletion, and Correction

To exercise the rights described above, you—or someone authorized to act on your behalf—must submit a verifiable consumer request to us by sending an email to mattp@ladirrigation.com with the subject line “CCPA Request” or calling us at (509) 547-1623. Your request must include your name, email address, mailing address, phone number, the nature of your inquiry, and the context in which we may have received your information. If you are an agent submitting a request on behalf of a consumer, we may request that you submit a signed permission from the consumer authorizing you to make the request. In order to protect the privacy and data security of consumers, the verifiable consumer request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative of such consumer; and
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

As indicated above, please be aware that the CCPA provides certain limitations and exceptions to the foregoing rights, which may result in us denying or limiting our response to your request.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. We may also request that you provide additional information if needed to verify your identity or authority to make the request. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you or the consumer on whose behalf you are making the request.

Response timing and format. The CCPA requires us to respond to a verifiable consumer request within forty-five (45) days of its receipt; however, we may extend that period by an additional 45 days. If we require more time, we will inform you of the reason and extension period in writing. We will deliver our written response via email. Any disclosures we provide will only cover the 12-month period preceding the receipt of the verifiable consumer request, provided that you may request disclosure beyond the 12-month period as permitted by the CCPA. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select the format of our response; the format will be readily useable and should allow you to transmit the information from one entity to another. We will not charge a fee to process or respond to a verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing the request.

I. Opting Out of Sale or Sharing

Because we do not sell personal information or share it for cross-context behavioral advertising, there is currently nothing to opt out of. If that changes, we will update this Policy and provide a way to opt out before any sale or sharing takes place. You may contact us at mattp@ladirrigation.com with any questions.

J. Our Commitment Not to Discriminate

Consistent with the CCPA, we will not discriminate against you for exercising any of your CCPA rights by: (1) denying you services or products; (2) charging you different prices or rates for services or products, including through granting discounts or other benefits, or imposing penalties; (3) providing you a different level or quality of services or products; or (4) suggesting that you may receive a different price or rate for services or a different level or quality of services or products.

K. California’s Shine the Light Act

California Civil Code § 1798.83 (California’s Shine the Light Act) permits California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident, you may ask us to refrain from sharing your personal information with certain of our affiliates and other third parties for their marketing purposes. Please tell us your preference by contacting us at the contact information below.

10. Rights Afforded to Virginia Residents

This section is included pursuant to the Virginia Consumer Data Protection Act (the “VCDPA”). It applies to Virginia residents (“consumers” as defined by the VCDPA) and explains our online and offline personal information practices when acting as a “controller” under the VCDPA.

A. Categories of Personal Data We Process and Third Parties With Whom We Share Such Data

The categories of personal data that the Company processes about Virginia consumers are described in Sections 2 and 9(A) of this Policy. We share that personal data with the categories of third parties identified in Sections 6 and 9(A).

B. Purpose for Processing Personal Data

The purposes for which the Company processes personal data about Virginia consumers are described in Sections 3, 4, and 9(C).

C. Consumer Rights Available Under the VCDPA

With respect to their personal data, Virginia consumers have the following rights, which are described in more detail in Section 9(G).

• Consumers have the right to confirm whether we are processing the consumers’ personal data and to access such data.
• Consumers have the right to correct inaccuracies in the personal data we are processing.
• Consumers have the right to delete personal data that they have provided to us or that we have obtained about them.
• Consumers have the right to obtain a copy of their personal data in a portable and readily usable format.
• Consumers have the right to opt out of the processing of their personal data for the purposes of (i) targeted advertising, (ii) the sale of personal data, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.

D. Exercising Consumer Rights

Consumers—or authorized representatives acting on their behalf—may exercise the rights described in bullets 1-4 above by submitting a verifiable consumer request to mattp@ladirrigation.com with the subject line “VCDPA Request”. Section 9(H) provides further information regarding the process for submitting such requests and the response timing and format.

The Company does not process personal data for targeted advertising, does not “sell” consumers’ personal data, and does not profile in furtherance of decisions that produce legal or similarly significant effects, so there is currently nothing to opt out of under bullet 5.

E. Appeal Process for Consumer Rights

As described in Section 9(H), when the Company denies or refuses to act on a consumer request, we will provide you with a written explanation of our reasons for doing so. You may appeal that decision by emailing us at mattp@ladirrigation.com with the subject line “VCDPA Appeal.” Your email shall describe the specific reasons you think our determination was incorrect. Within 60 days after receiving your email, we will provide you with a written explanation of any actions we have taken or not taken in response to your appeal. If we refuse to take action on your appeal, you may submit a complaint to the Virginia Attorney General or call the Consumer Protection Hotline at (800) 552-9963.

11. Rights Afforded Nevada Residents

Pursuant to Nevada law, Nevada residents who have purchased services from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law) for monetary consideration to a person for that person to license or sell such information to additional persons. “Covered information” includes first and last name, address, email address, and phone number, or an identifier that allows a specific person to be contacted either physically or online. We do not engage in any activities that would qualify as a sale under Nevada law.

12. Rights Afforded Canadian Residents

If you reside in Canada, various Canadian laws, including Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), may provide you certain rights with respect to your personal information, including the right to request information about the collection, use, or disclosure of your personal information, to request access to your personal information, and to challenge the accuracy and completeness of your personal information and have it amended as appropriate.

If you are a Canadian resident and would like to make a request regarding your personal information, please send a request to mattp@ladirrigation.com with the subject line “Canada Resident Request,” or otherwise contact us using the information in the “How to Contact Us” section below. We will attempt to respond to your request as quickly as possible but may ask you to provide additional information to enable us to locate the personal information or determine how it has been used or disclosed. We will provide you access, as appropriate, at minimal or no cost to you.

13. Rights Afforded Individuals in the EU, UK, and Switzerland

A. Rights Available Pursuant to the GDPR

The European Union’s General Data Protection Regulation and the United Kingdom and Switzerland’s versions of the same (collectively, the “GDPR”) afford certain rights to individuals in the European Economic Area (“EEA”), the United Kingdom, and Switzerland. If you are in one of those places, you have the following rights. Note, however, that not all rights apply in all circumstances.

• Right of access: subject to certain exceptions, you have the right of access to your personal information that we hold. If you are requesting access to your data in order to protect the rights of others, we may require you to validate your identity before we can release that information to you.
• Right to rectify your personal information: if you discover that the information we hold about you is inaccurate or incomplete, you have the right to have this information rectified (i.e., corrected).
• Right to be forgotten: you may ask us to delete information we hold about you in certain circumstances. This right is not absolute, and it may not be possible for us to delete the information we hold about you, for example, if we have an ongoing contractual relationship or are required to retain information to comply with our legal obligations.
• Right to restriction of processing: in some cases, you may have the right to have the processing of your personal information restricted. For example, where you contest the accuracy of your personal information, its use may be restricted until the accuracy is verified.
• Right to object to processing: you may object to the processing of your personal information (including profiling) when it is based upon our legitimate interests. You may also object to the processing of your personal information for the purposes of direct marketing and for the purposes of statistical analysis.
• Right to data portability: you have the right to receive, move, copy, or transfer your personal information to another controller when we are processing your personal information based on consent or on a contract and the processing is carried out by automated means.

With regard to your personal information, we are typically the “data controller” for such information under the GDPR. As a result, if you wish to exercise one of the rights discussed above, you may do so by submitting a written request to mattp@ladirrigation.com. This is normally free, unless this process is unduly difficult or is clearly unfounded, repetitive, or excessive, in which case we may charge a reasonable fee or decline to respond. Once we have received your request, we will review it and contact you within thirty (30) days of receipt of your request, will notify you of any delay in processing your request and, in any event, will respond to the request within three (3) months. Please note that we may need to request specific information from you to help us confirm your identity. If you are located in the EEA, the United Kingdom, or Switzerland and have a concern about our processing of your data, you may have the right to make a complaint to the appropriate data protection authority.

B. Lawful Basis under GDPR

We will process different types of information under different lawful bases under the GDPR depending on the nature of the information and your relationship with us. The following table describes how we plan to use your personal information and our lawful basis for doing so. We may process your personal information on more than one basis depending on the specific purpose for which we have collected or are otherwise using your information.

C. Transfers from the EEA, Switzerland, or UK

If we transfer personal information from the EEA, Switzerland, or UK to the United States or any other country, we will implement appropriate legal mechanisms to ensure an adequate level of personal data protection consistent with the GDPR’s requirements. For example, if the recipient country has not received an Adequacy Decision from the European Commission, we will rely on Standard Contractual Clauses (SCC) that have been approved by the European Commission as the lawful mechanisms for such transfers. Further, we will enter into appropriate data processing agreements with all non-EU (sub)processors that contain SCCs and define data protection standards to be employed by each (sub)processor.

14. Children’s Privacy

The App and Site are intended for a general business audience and are not directed at, or intended for use by, children under the age of 16 years. Accordingly, we do not knowingly collect personal information from children under age 16. Should we discover that a child under the appropriate age provided their personal information, we will use that information only to respond to that child and inform them that we must have parental consent before receiving such information.

15. Security of Personal Information

We use appropriate administrative, technical, and physical measures to protect your personal information from loss, theft, and unauthorized use, disclosure, or modification. Please be aware that no data transmission over the Internet is 100% secure. While we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

16. Data Storage and Retention

We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or other mandatory reporting requirements. To determine the appropriate retention period we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, whether we can achieve those purposes through other means, and the applicable legal requirements. We also consider any specific limitation periods under applicable law.

You can delete your account in the App from the Profile screen, or by contacting us. Some information may be kept after your account is deleted where we need it for legal, accounting, or security reasons, or where it is part of the service records of the company you worked with.

17. Changes to this Policy

Please note that we may change this Policy from time to time. If there are changes to our Policy, we will post them here and update the “Last updated” date at the top of this document. Continued use of the App or Site after any changes is deemed to be acceptance of those changes. Accordingly, we encourage you to check the Policy periodically for updates.

18. How to Contact Us

For questions or more information about our privacy practices, please contact us by email at mattp@ladirrigation.com or by using the contact information provided below: